Where Brand Psychology
Meets
No-BS Strategy
The Real Problem?
You've tried the cute canva templates.
You've downloaded 37 freebies promising clarity.
You even hired that "Brand Expert" who gave you a pastel color palette and called it done.
And yet... your brand still feels... off.
You're exhausted trying to fit into a mold that wasn't built for you in the first place.
You don't need another trend-based rebrand.
You need to understand who the hell your brand actually is.
The Solution: The Archetype Method™
This isn't personal branding fluff.
This is a three-phase, psychology-rooted framework that unlocks the soul of your brand
and helps you build it to last.
Whether you're a coach, creative, founder, or multi-passionate disruptor—The Archetype Method™ gives you language, visuals, and strategy that align with your core identity.
Beacause branding shouldn't feel like roleplay. It should feel like coming home.
What's Inside the Method
Your Identity. Unlocked Turn insight into influence. This is where it gets juicy
Phase One: Foundation
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1:1 Brand Archetype Audit
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Full Breakdown of your unique Archetype
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Personalized Brand Strategy Report
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Messaging guide + visual mood alignment
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Client-facing language examples you can actually use
Start Dates: 1st & 15th of each month
Spots Available: 7 clients/month
Phase Two:
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Phase Three:
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Who This Is For (And Not For)
✅ You've outgrown your old brand (or never really had one to begin with)
✅ You want more clarity, more confidence, and less chaos
✅ You're done buying pretty templates with no strategy
✅ You're ready to stop playing small or playing safe
🚫 You just want a new logo
🚫 You're looking for a quick fix
🚫 You're not willing to get honest about who you are
🚫 You want someone else to "just do it for you"
Proof & Praise
"I've never felt more clear. I booked three new clients just by rewriting my bio using my archetype!"
"I finally stopped trying to market like everyone else. I'm now unapologetically myself, and my audience sees it."
"This wasn't just a branding experience. It was a reclamation of my voice."
Meet Your Guides
AmberLee Fuller -
The Disruptor™
Photographer. Brand Strategist. Author.
Chaos Coordinator.
Live Out Loud Branding Founder
"I don't do watered down. I don't do safe.
I built The Archetype Method™ because I was tired of seeing brilliant women dull themselves down to fit someone else's formula.
Your brand isn't a personality quiz—it's a power source.
Let's turn the volume ALL the way up."
Blythe Donovan -
The Alchemist™
Creative Director. Joy Alchemist. Emotional Strategist.
Founder of
In Joy: The Show -and- Reclaim Joy Coaching
"I don't believe in branding from the outside in.
I believe in sacred reclamation—where your brand becomes an extension of your healing, your joy, your truth.
The Archetype Method™ doesn't give you a box to fit in.
It gives you a mirror and the permission to build something that feels like you."
FAQ - Real Questions, Real Talk
Q: Do I have to know my archetype already?
Nope. That's Phase One. We guide you through the entire process, no guessing needed.
Q: Is this for personal brands or product-based businesses?
Both. The Archetype Method™ adapts, because your brand is more then a niche—it's an identity.
Q: What if I've done branding before?
Perfect. The Archetype Method™ either fills in the gaps or gives you the clarity to evolve.
Q: What's the commitment like?
Phase One is a 30 day program and can be completed in as little as 10 hours.
Q: Can I do just one phase?
Yes and No.
We highly encourage all clients to begin with Phase One, so that we aren't repeating the same mistakes all over again with your branding. However, during your consult, we will evaluate if you can move straight into Phase Two or Phase Three.