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Examples of Daring Rebel Archetype Campaigns That Shook Up Industries
Discover how Nike, Ben & Jerry's, and Patagonia boldly embody the Rebel archetype, challenging norms and inspiring change.

AmberLee Fuller - Live Out Loud Branding
Jan 254 min read
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Building Brands That Care: How Dove, IKEA, and Bombas Win with the Caregiver Archetype
Discover how Dove, IKEA, and Bombas embody the Caregiver archetype by building trust, connection, and meaningful impact.

AmberLee Fuller - Live Out Loud Branding
Jan 244 min read
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